Recently I was interviewed by the wonderful team at Right Hand Pr, who work with clients such as Doisy & Dam, Pip & Nut, and Lunch BXD London. We discuss my very first blog post, my instagram success, and the highs and lows of working with PR companies.
Can you remember your first blog post? How and why did you start blogging?
My first blog post was on my old website, or wordpress blog, which was a recipe for frozen nutbutter cups! I started my blog as an extension of my Instagram; somewhere I could share my recipes and blog about subjects I’m passionate about like health and fitness! It was just a hobby to start off, and now The Food Medic has developed into a brand in itself, which I am very proud of!
Your instagram is fantastic – what do you think is your success factor? What could brands learn from you?
Thank you! I think the biggest factor leading to my success is that I am your everyday girl who juggles a full time degree alongside blogging and staying fit. My Instagram following didn’t grow overnight, particularly in comparison to some other social media influencers. However I feel like I really know my followers and they really know me. Many of them have followed me from the very beginning and continue to support me, something I’m very grateful of. My Instagram is very personal and honest. I only promote what I believe in and I stay true to my own morals. I think this is important for bloggers, social media influencers and brands who are trying to build their social media following. It is far too easy to get caught up in the rat race for the most amount of followers and then lose sight of why you got into blogging in the first instance.
A lot of brands are tuning into the health conversation, who are your favorites, which brands are doing it really well?
Yes, there has been such a positive movement towards health and fitness! My favourites include Spoon Cereals, Vita Coco, Bounce Balls, and The Natural Whey Co. I’m also a huge fan of Charli Cohen, a fashion designer of performance-luxe wear. I’m walking in her show at London Fashion Week at the end of September which I am very excited about.
A lot of brands come to bloggers because of the community they’ve built. Yet, a lot of bloggers are very protective of their followers – sponsored content can easily spoil that relationship. What are your views on this?
I think bloggers need to be mindful of what they promote and what message they want to portray. I will only promote brands and products I truly believe in. Of course blogging is a source of income for me, but I don’t let this sway who I choose to work with.
I think for brands, approaching bloggers for promotion is a great way to advertise to a target audience. I know what my followers want to see and hear about, which is why I mostly post about health and fitness related products and services.
When you get approached by a brand or a PR agency what do you expect? What are the big let downs and what are the nice encounters?
I receive emails every day from brands and PR companies. I’m always very honoured to be approached as obviously they see potential in me and my Instagram as a platform for advertisement. I haven’t exactly had any big let downs so far (touch wood!), however I have lots of nice encounters and I have built up really good relationships with many brands and have made lots of good friends through blogging!
How does a your day looks like? Tell us about your breakfast, lunch and dinner favotites!
I’m a creature of habit and love to start my day with an egg breakfast of some sort – scrambled, baked, poached or fried in coconut oil! I always bring a packed lunch with me which is usually a chicken salad, or my current favourite; homemade chilli con carne with courgetti! My dinner varies from steak and salad to homemade burgers with sweet potato buns. I always finish my evening off with something sweet such as a bowl of Greek yogurt with fruit, almond butter and some Doisy & Dom Chocolate!
Image taken from The Food Medic Instagram (@thefoodmedic)